Business Analytics Process

Data Analytics Server is a powerful open source analytics product that analyzes data streams in real time. It allows you to understand events, map their impacts, identify patterns and react within milliseconds. Business analytics refers to the skills, technologies, practices for continuous iterative exploration of past business performance to gain insight and drive business planning.

BLC Offers holistic services by combining industry, process and technology strength, in order to transform data into decisions; teaming with leading application providers (like SAP, Oracle, Tableau and others) as well as using internal tools such as the Infosys information platform.


Business Analytics Services :-


Campaign Effectiveness Response Modeling
Market Mix Model and Marketing Brand positioning
Customer Engagement and Loyalty Trade Promotion Effectiveness
Sales Force Effectiveness Association Analysis

Benefits with Business Analytics


Conduct data mining (explore data to find new patterns and relationships).
Complete statistical analysis and quantitative analysis to explain why certain results occur.
Test previous decisions using A/B testing and multivariate testing.

Challenges with Business Analytics


Executive Ownership – Business Analytics requires buy-in from senior leadership and a clear corporate strategy for integrating predictive models.
Change Management – Organizations should be prepared for the changes that Business Analytics bring to current business and technology operations.

Metadata Management


Metadata management is the oversight of data associated with data assets to ensure that information can be integrated, accessed, shared, linked, analyzed and maintained to best effect across an organization.
Metadata summarizes basic information about data, which can make finding and working with particular instances of data easier.